links for 2008-11-04
November 4, 2008 · Filed Under links
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This Video Ad Serving Template ("VAST") includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition ("XSD") for developers. It is meant to accommodate the majority of current practices within the online digital video advertising business.
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The IAB Ad Ops Council, along with vendors and agencies, has proposed a set of XML standards for electronic delivery of RFPs, Proposals, and Insertion Orders
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Callie Shell's series of photos of the Obama campaign trail.
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Patentlyo's analysis of the Federal Circuit's decision to affirm the PTO's Board of Patent Appeals (BPAI) finding that Bilski's method of hedging risks in commodities trading does not satisfy the patentable subject matter requirements of 35 U.S.C. 101. (This defines the "machine-or-transformation" test as the sole test of subject matter eligibility for a claimed process.)
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Video Fingerprinting + Advertising solution: "Auditude helps content owners find and sell ads on their videos across the internet, publishers grow high-value inventory for buyers, and advertisers target premium video online. By combining our ad platform with our identification system, we simplify monetization of online video."
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